Best WordPress Plugins That Will Make Your Email Marketing a Breeze 2026
Do you want to find the perfect and best WordPress email and newsletter plugin? Then we’re here to help you look for it.
Direct interaction with the audience is the core target of any type of business to upgrade their level, whether it is small or large. One of the most common ways to promote your business is through email marketing. Before sending campaigns, it is also important to ensure your email list is clean and valid. Tools like SanitizeEmail help remove invalid and risky email addresses, improving deliverability and engagement.
In this article, we have covered the best WordPress email & newsletter marketing plugins that help grow your email subscribers and maintain a good relationship with your visitors.
Best Email & Newsletter Marketing WordPress Plugins:
The Newsletter
The Newsletter plugin is the most popular free email plugin for WordPress, with 400,000+ active installations. It is a responsive newsletter that comes with a drag-and-drop composer to design your email subscription forms and add unlimited subscribers to your lists.
It allows tracking of all the subscribers IP’s and checks for spam and blacklists. The premium package is extremely reasonable and leverages the power of your own website with super flexible functionalities. It has really helpful and fantastic support.
Active Installation: 400,000+
Key Features:
- Responsive drag-and-drop form builder.
- Compatible with every SMTP plugin
- WordPress Users registration integration
- WPML Compatible
- Import functionality.
- Unlimited subscribers and newsletters
- Updated GDPR compliance features.
MailOptin
MailOptin is a WordPress popup plugin that helps you grow your subscriber list by displaying attractive popup forms on your website. The plugin includes multiple opt-in form types, such as lightbox popups, slide-ins, notification bars, and in-post forms, giving you flexibility to capture leads in different ways.
The trigger options allow forms to appear based on user behavior, such as exit intent, time on page, after scrolling, etc. MailOptin is fully customizable, letting you adjust colors, styles, and layouts to match your site’s design. It also integrates with popular email marketing services and CRM.
Active Installations: 50,000+
Key Features:
- Includes advanced targeting and page-level rules.
- Easy A/B testing engine to optimize performance
- Supports exit-intent, scroll, time-delay, and click triggers.
- Fully customizable design options
- Beautiful pre-built popup and optin templates
- Integrates with all major email marketing software
- Supports WooCommerce-specific display rules.
- Offers GDPR-compliant features and consent checkboxes.
- Integrations with HubSpot and MailerLite
Optinmonster
Optinmonster is the leading WordPress plugin for an email subscription. With Optinmonster, you can use the premade template design and customize the colors, text, and images to make the newsletter design user-friendly and attractive, which helps to interact with the visitors.
It manages the multi-site and opt-ins on the same interface, which makes the work easier and saves time. The A/B testing tools help to run different options and keep increasing conversions.
Key Features:
- Mobile-friendly pop-ups and monster effects
- Multiple opt-in form types
- Easy to customize
- Easy A/B testing and actionable analytics option
- Seamless Integration with incredible engine
- AI-powered targeting and personalization features
FuseWP
FuseWP is a powerful marketing automation WordPress plugin that connects your website with popular email marketing and CRM platforms. The plugin automatically syncs your WordPress users, WooCommerce customers, membership subscribers, and form submissions to your chosen email service, keeping your lists up to date without manual effort.
It also allows you to segment users by role, purchase history, or membership level, making it easy to send targeted campaigns. FuseWP is fully customizable and integrates seamlessly with leading e-commerce, membership, LMS, forms, and user registration plugins
Key Features:
- Automatic syncing of users, leads, and customers in WordPress
- Apply tags based on user actions, purchases, membership levels, and subscription events.
- Integration with major email marketing and CRM platforms
- Advanced segmentation based on user roles, actions, and activities.
- Easy automation of marketing workflows
- Fully customizable options for tailored campaigns
- Proper Integration with LMS plugins like Tutor LMS and LearnDash
Icegram Express
Icegram Express, an email subscriber and newsletter plugin, is the best email marketing tool for WordPress website owners. It is a cost-effective, fully featured email marketing plugin with seamless integration with the most popular themes, plugins, and SMTP/email service providers.
This tool offers complete email marketing solutions for bloggers, website owners, marketers, and developers. And that’s why over 150,000 users trust Icegram Express as the best solution for their WooCommerce email marketing needs.
Active Installations: 150,000+
Key features:
- Collect leads
- Create, send, and manage elegant broadcast newsletter emails
- Set up drip autoresponder series
- Automate email workflows with triggers
- Automatically send new post notifications
- Protect against spam
- Dispatch post digests
- Solve email delivery problems
- Collect leads
- Create, send, and manage elegant broadcast newsletter emails
- Set up drip autoresponder series
- Includes Whatsapp campaign integration
Mailster
Mailster is WordPress email marketing & newsletter plugin to create, send and organize your email campaigns. It allows to create multiple subscriber lists and provides the detail statistics reports.
The plugins offer the six types of auto-responders which automatically send an email to your subscribers, promote your blog articles, send eBooks when published and many more. It has the ability to control access menus and various actions on your WordPress website.
Active Installations: 20,000+
Key Features:
- Powerful automation
- Easy to use drag and drop editor
- Integrate with popular WordPress plugins
- SMTP and Translation ready
- Import and Export functionality
- Recent deliverability improvements and DKIM/DMARC support
SumoMe (Sumo)
SumoMe (currently known as Sumo) is known as an all-in-one email newsletter WordPress plugin to help grow the mailing list on your website. It is known as the WordPress list-building plugin, which has list-building functions such as List Builder, Scroll Box, Smart Bar, and Welcome Mat that grow your subscribers.
The plugin integrated Google Analytics into the WordPress dashboard, which tracks the user’s activities and detects all spam. The coolest feature is the highlighter, which asks users to tweet it.
Key Features:
- Advanced trigger option
- Compatible with WooCommerce options
- Send a welcome email to your subscriber
- List-building functionality
Mailpoet
When it comes to newsletter plugin, Mailpoet is one of the powerful WordPress email plugins that you’re looking for. It integrated all the capabilities needed for email marketing for WordPress. You can access to varieties of over 70+ pre-made templates with new features and functionality.
In addition, it comes with a super comfortable drag and drop builder which helps to built-in a minute. You can directly build design, send mails and create email campaigns from the WordPress dashboard.
Active Installations: 70,000+
Key Features:
- Easy drag and drop builder
- Welcome email form for the new subscriber
- Ready-made templates with new options
- Automated email notifications for your blog
- Easy installation and automated email campaigns
- WooCommerce-specific automation
Thrive leads
Thrive Leads is a seamless WordPress email list building plugin that leads to growth the email subscribers and increases the conversion rates. In fact, you can get plenty of opt-in form types and display in a different way that turns the visitors to get into the email subscription box.
The incredible feature SmartLinks allow you to show the different offers to different users and help to interact with users on specific topics. It has also 4 different types of triggers such as Exit, Time, Scroll, and Click.
Key Features:
- Efficient A/B testing engine
- Advanced trigger options
- Integrated email marketing service
- Track all the reports and list growth reports
- New Smartlinks 2.0 personalization
Wrapping Up!
To sum up, these are the best WordPress email plugins that help to build your email subscribers and keep engaging with your viewers. If you liked our article, then you might like to read our other informative articles here:
it seems very helpful, for business jobs or establishing relationships with members or outside entrepreneurs to develop a business on wordpress, do you have any other application suggestions to help business people like me who use wordpress to develop my business?