Up your holiday game! Ways to make your website great in this Black Friday
As Black Friday approaches, it’s the perfect time to gear up your WordPress website ready for one of the busiest shopping seasons of the year. This holiday season. Everyone will be hunting for the best deals that they can find in the WordPress world. Hence, to stand out amongst the crowd, it is very essential for you to keep your site faster and your visitors engaged.
Whether you’re running an online store, a blog, or any type of other site, it is very essential to make changes both inside and out. Believe me, these changes can make all the difference for your holiday campaign if done right.
In this post, we’ll cover some fun and effective ways to up your website game and make it the go-to spot this Black Friday
Let’s dive in and make this one of the best holiday seasons for your business.
Utilize tempting offers to use your services
A special event requires special offers to stand out. For the case of Black Friday, you have to stand out with discounts, or you can use Buy One Get One (BOGO) to capture your user’s attention. Whatever scheme you surmise, you have to make sure that it is tempting and a little bit special than your competitors. But it doesn’t mean that you discover groundbreaking, revolutionary offers that no one has ever used. You just have to approach it uniquely.
How to achieve it
To achieve it, you can take this example from Real Cookie Banner. They provided the same discount offer as everyone does, but they added extra spice with a 100% discount for every 10th buyer. Meaning more users would attempt to purchase their services in the hope that they would be the 10th buyer.
- Make sure that you present your offers in a unique way
- Prepare a clear and precise offer that everyone would understand in a glimpse
Fasten your website
You “MUST” have a fast website. Having a slow-loading website will not sit well with any of your users. Especially during the festive period, such as Black Friday, where the number of users will increase on your website. Studies show that a 1-second delay in page load time can lead to a 7% reduction in conversions. So, it is not just nice to have a feature but an essential part of your WordPress website.
Pro Tip: Use tools like Google PageSpeed Insights or GTMetrix to analyze your site’s current speed and get personalized recommendations.
How to achieve it
- Optimize your images (I once reduced my page load time by 40% just by compressing images!)
- Minimize HTTP requests
- Use a content delivery network (CDN)
- Enable browser caching
Make your site breeze to browse
Navigation plays an important part in your user’s experience. We, all, have faced a situation where we don’t know a particular page is on a WordPress site. For example, for your Black Friday’s event, if your user have a hard time figuring out where your deals page is, they may leave the site. Therefore, it is essential to make your site breeze to browse so that your user can explore more of your website.
How to achieve it
- Implement a clear, logical menu structure
- Use breadcrumbs for easy backtracking
- Ensure your search function is prominent and effective
- Create category pages that make sense for Black Friday deals
Tailor the experience with Recommendations
Imagine walking into a store where everything on display is exactly your style and size. That’s the power of personalized recommendations on your website. Personalization is a very important aspect of a website, especially e-commerce websites, where you can increase your site’s conversion and improve your user’s experiences.
How to achieve it
- Use plugins or tools that offer product recommendations based on browsing history
- Implement a “Customers Also Bought” section
- Create personalized email campaigns with tailored product suggestions
- Use cookies to remember user preferences and show relevant content on return visits
Leverage Urgency
Urgency is a powerful motivator to drive sales for customers. When customers or any users realize that the offer that you’re providing is approaching its end, something called fear of missing out (FOMO) triggers. This especially happens if the users actually have to entertain with the services that you’re providing.
How to achieve it
- Use phrases such as “Limited Time Offer” or “Exclusive Deals” for your deals.
- Put a timer on your WordPress website that showcases that your deals are fast approaching their end.
- Ensure that your deals, phrases and timer are visible to your users from the moment they land your front page.
Outreach and unmask your deals
Just creating a deal and hoping that your users will find it may not be enough to make you great. You have unmasked it. Advertise your deals in social media, forums and other interactive platforms. Outreach to various companies in your niche and approach them to collaborate for mutual exposure of their deals, especially on Black Friday. Whatever idea you apply, make sure that your deals are reaching a greater number of people.
How to achieve it
- Gather and outreach to various niche websites to add your deals as a form of collaboration where you can do the same.
- Share your deals to social media outlets by creating posts, stories or making reels.
- Do a paid advertisement on high-engagement platforms like Facebook, Google, Instagram for greater reach.
- Utilize forums like Reddit, Quora etc. to talk about your deals. (Make sure to not spam it.)
Build a post event strategy
Even after the Black Friday is over, it isn’t over yet. You can still utilize something know as ‘leftover deals’ to garner more users attention. Sometimes, some users may even don’t get chance to enjoy your services during the event. Therefore, it is a good idea to let them enjoy the leftovers.
Of course, you should have less tempting proposal. But you can still use this technique to attract more users. You can also encourage the successful customers for feedback and shares as a post-event strategy.
Send personalized thank-you emails to the users in order to encourage them to look for your services for upcoming events.
How to achieve it
- Analyze Data and Performance of the event and prepare for upcoming event (like Christmas offers)
- Highlight Leftover deals to retain customer’s interests.
- Encourage feedback, reviews and shares from your established customers
Bringing It All Together
As you gear up for Black Friday, remember that your website is more than just a digital storefront—it’s an experience. By focusing on speed, navigation, and personalization, you’re not just preparing for a sale; you’re creating a memorable shopping journey that will keep customers coming back.
On the other hand, utilizing other extensible resources like themes and plugins to further enhance your designs and functionalities will never be a bad option. But just make sure that you don’t overuse it. If you want to use them, check out our list of the best Black Friday and Cyber Monday deals of this year, where you can get up to 70-80% off on your desired resources. This list was created on the collaborative effort of various dedicated theme and plugin companies. So, make sure to check them out.
Happy Shopping!